Today, the Lack of traffic on a website is one of the most common challenges business owners are bound to have. So many reports state that many have lost significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site.
This article is an attempt to give marketers and business owners a whole battery of straight-to-the-point, actionable tips for getting traffic to your website or blog. While some of these
strategies won’t be a quick fix, you may be surprised how
quickly many of them start to generate results.
Here Are 25 Ways You Could Drive Traffic
- Focus on long-tail keywords – The days of focusing on a single keyword for each page are long gone. Make sure your
posts include all the relevant terms and phrases related to your topic.
- Start a forum on your website – An active forum can quickly begin ranking for long-tail keywords. They’re also great for decreasing your site’s bounce rate, increasing time-on-site, as well as building a community.
- Start a Facebook group that drives traffic to your site – Start a niche-specific group where members can ask questions and get support (and don’t forget to point them back to your site’s content where relevant).
- Submit your blog posts to Stumble Upon – It works!
- Promote your blog posts to your email list – This doesn’t have to be the main focus of all your emails, but including a link or two back to your blog posts can considerably increase traffic, leads, and sales.
- Answer a HAROquery – Answering a pitch only take a few minutes, and can result in great PR, high-quality inbound links and referral traffic to your site.
- Work on your headlines – Your headlines are what will get people in the door, particularly when you share your blog posts via social media; make sure they pique interest and clearly articulate the benefit to your readers.
- Join a blogging community like ProBlogger or CopyBlogger – This is a great way to network with other bloggers, and to cross-promote each other’s content.
- Include links to other relevant posts on your blog – When you write a post, always be sure to mention other posts your readers may find helpful; this is great for SEO as well as for increasing time-on-site, conversion rates, and referral traffic.
- Guest post on relevant blogs – There’s not much point guest blogging on a site in an unrelated niche; make sure you only contribute to highly-relevant, high-quality sites in your niche.
- Become a columnist or contributor on a well-known website – If you can become a guest contributor on an authority site like Huffington Post or Forbes, you not only drive targeted traffic to your site, but establish yourself as an expert in your field.
- Optimize your existing posts – Comb through your old posts to make sure they have unique and relevant title tags, URLS and meta descriptions.
- Demote irrelevant Google sitelinks – While Google sitelinks are automatically generated, you can demote URLS you don’t want to show; this may increase the chances that the URLS you do want listed show up. You can do this from within Google Webmaster Tools.
- Arrange an advertising swap – Trade banner ads with a complimentary site in your niche.
- Post more frequently – Neil Patel of QuickSprout found that by posting high-quality posts 6x per week (as opposed to 5), blog traffic increased by 18.6%. Find your magic number and commit to seeing it through. Remember that in many cases, the traffic increases you see from blogging are scalable.
- Submit your posts to Reddit – Yes, this also still works.
- Mention influencers in your tweets – When you cite, quote or mention someone in a blog post, be sure to @ mention them in your tweet when you promote your post.
- Focus your energy on strategies that are working – You don’t have to do what everyone else is doing. Study your analytics to see your main traffic drivers, and focus on your energy on these areas.
- Build connections with others in your niche – I know this sounds cliché, but building personal relationships with other bloggers in your niche will often result in organic inbound links and referral traffic to your site.
- Make sure you have every relevant keyword you can think of on your site – I’m not talking old-school keyword
spamming here. I’m talking about focusing on topical content; and making sure you at least have the chance of being found for all your relevant keywords, no matter how obscure they may be.
- Create a top 10 website post – Select the top 10 blogs in your niche, and write a post about them. You may also want to create a simple badge or banner those sites can embed to show off their award.
- Make the most of Facebook links – Be sure to include links back to your site in your About page, in your photo descriptions, in the comments of your posts (where relevant), and in your milestones.
- Get on YouTube – YouTube drives the most engaged traffic out of all social media sites, with an average of 2.99 pages per visit.
- Add text to your blog post images – Try including your post title and URL in your blog post images for optimal effect when pinned or shared.
- Become a member of industry Facebook and LinkedIn
groups – Offer valuable advice and info to build relationships and drive traffic to your site.
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